E931: Shifting Focus from Getting to Giving in Business
When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only true way to further your own self interest is to put other’s self-interest first.
In this episode, I talk with Bob Burg, Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. We discuss Dunkin’ Donuts, storytelling, cost, and understanding how value is the key to any successful product.
We discuss:
A deep dive into The Go-Giver
Shifting from getting to giving
The idea of selling on price and defining value
Understanding…
The skinny
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