
902. The Big Lie About Branding Costing You Customers
You’re driving sales. You have revenue. You have a growth trajectory.
So, you’re building a brand, right?
Wrong.
To explain why, I invited master brand-builder David Brier, Chief Gravity Defyer at DBD International, onto the show — to help you separate the transactional from the actions and strategies that truly build memorable brands.
The skinny
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