923. The Sean Connery of Business & Marketing: Better Content Tactics
Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not enough on it’s own. Mixing all the ingredients of marketing together can be a subtle art: one our guest is willing to share with us.
In this takeover series episode, Amber Khan talks with Darryl Praill, CRO at VanillaSoft, about his experience in marketing and tactics to beat out the competition.
What we discuss:
Discussing content myths
Investing fears & content mistakes
Building reputation how-tos
Creating & budgeting contagious content
Future…
The skinny
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