970: Uncovering the Dark Funnel For Marketing Gain
The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to capture the initial attention of the customer, you’re leaving revenue on the table.
Chris Walker, CEO at Refine Labs, discusses these gaps and his new framework to uncover the dark funnel.
Chris covers:
Acknowledging the gaps
Developing a new framework for marketing
Audience questions & answers
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The skinny
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