Scott Dorsey & the 4 Disciplines of Go-To-Market Strategy
Within the topic of go-to-market, there are 4 disciplines:
Sales led
Customer led
Product led
Category led
And while it’s still uncertain which option is the best approach, there is one common thread among all 4 — understanding the customer. At the end of the day, it’s still all about the customer and providing an incredible experience.
We speak with Scott Dorsey, Managing Partner at High Alpha, about the 4 categories, why the customer should always come first, and how culture impacts a business.
What we discussed:
Dissecting the 4 categories of go-to-market
Building a business: the early…
The skinny
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