The TAM Illusion Destroying Your GTM Strategy
Fix your B2B Go to Market Strategy by shifting from TAM to TRM with the 8-Pillar GTM OS to break out of the growth trap and scale revenue.
Many CEOs fall into the ultimate growth trap: having a massive Total Addressable Market (TAM) on paper, but struggling to execute against it. When your target market is too broad, focus breaks down, team alignment dissolves, and revenue stalls out.
In this episode, Sangram Vajre introduces a real-world case study featuring Serge Gander, CEO of bNovate (a 50-person water tech company in Switzerland), and Melanie Tschugmall, a GTM OS Certified Partner from…
The skinny
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