3 Zones That Determine If Your Business Survives
Most companies don't fail because of bad products or bad marketing. They fail because they're stuck in the muddy middle and don't know it.
In this episode, I walk through the three business zones every CEO needs to understand: the winning zone, the competitive zone, and the instability zone. I show you what separates companies that can charge whatever they want from the ones getting eaten alive by cheaper competitors, and how to figure out exactly which zone your business is in right now.
⏱ TIMESTAMPS
(00:00) Why most companies fail: not knowing their zone
(00:33) The three zones explained…
The skinny
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