I Built the ABM Category. It's Broken, So I'm Back.

GTM Made Simple · Oct 21, 2026 · 23m · transcript

I haven't made a video about ABM in five years. New research shows 78% of ABM programs are still failing after a decade of tools, conferences, and billions in software spend. So I'm back.

I co-founded Terminus, helped build the entire ABM category, wrote the book, started the FlipMyFunnel movement, and then walked away because I thought the category had grown up. I was wrong.

In this video I break down the real state of ABM in 2026 (widespread adoption, widespread failure), the five mega shifts that separate the 22% who are crushing it from everyone else, and six concrete steps to fix your…