Problem-Market Fit: The Secret to Go-To-Market Strategy
Less than 1% of companies actually make it because they fail to continuously invest in and transform their Go-To-Market strategy. In this episode of Seven Truths and One Lie, hosted by Bryan Brown and Sangram Vajre, we explore the very first truth: Go-To-Market is like building a product, and you must start with the problem.
In this video, we cover:
Why picking any problem is better than picking no problem when searching for problem-market fit.
How the phrase "product-market fit" tricks entrepreneurs into fitting their product into an existing market rather than creating original value.
The…
The skinny
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