What Business Are You Really In?
Most people can't answer the one question that decides whether they'll ever break out: what business are you actually in? In this video I share two conversations that changed how two CEOs saw everything they'd built.
One runs a lawn-care business doing a million a month and told me he was bored and wanted to start something new. I told him he wasn't in the lawn business, he was in the trust business, and he could double or triple revenue without a single new customer. The other is a top photographer in Atlanta who thought he was in photography. He's actually in the marketing business, sitting…
The skinny
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