Shows / Imperfect Marketing
Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
- Imperfect Marketing
Does SEO Still Work in the Age of AI Search Engines?
Send us Fan Mail Is AI making SEO obsolete, or is it making strong content even more important? As AI changes the way people search for information, many…
- Imperfect Marketing
What Is Behavioral Email Automation and Does It Work?
Send us Fan Mail What if your email marketing could respond to what a prospect is actually doing instead of sending everyone the same sequence? How do you use…
- Imperfect Marketing
Stop Trying to Boil the Ocean With AI
Send us Fan Mail Are you asking the wrong question about AI in your business? A lot of businesses start with, “How can we use AI?” But that question can send…
- Imperfect Marketing
Is PR the Same as Marketing? Here's the Real Difference
Send us Fan Mail PR and marketing may work together, but they are not the same thing. In this episode of Imperfect Marketing, Kendra Corman talks with PR…
- Imperfect Marketing
How Do You Find Out What Your Customers Really Buy?
Send us Fan Mail Are you marketing what you want to sell, or what your customers actually value? In this episode of Imperfect Marketing, Kendra Corman talks…
- Imperfect Marketing
Why Is Your Business Profitable but Always Short on Cash?
Send us Fan Mail Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available? In this episode…
- Imperfect Marketing
Define "Done" Before You Touch Anything
Send us Fan Mail What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks…
- Imperfect Marketing
Can AI Replace Your Marketing Team or Just Assist It?
Send us Fan Mail Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming…
- Imperfect Marketing
What Makes a Strong Brand? It's Not Your Logo or Colors
Send us Fan Mail What if the biggest thing holding your marketing back isn't your ads... but your brand? In this episode of Imperfect Marketing, Kendra Corman…
- Imperfect Marketing
Why Are Your Meta Ads Not Converting? Fix These 3 Things First
Send us Fan Mail Have you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?…
- Imperfect Marketing
The One-Person Marketing Team Survival Guide
Send us Fan Mail Have you ever looked up and realized it's been weeks, or even months, since you last posted? You're not alone. Many business owners don't stop…
- Imperfect Marketing
How Do You Stop Charging Hourly and Price for Value Instead?
Send us Fan Mail Are you charging for your time instead of your expertise? Many entrepreneurs fall into the trap of hourly pricing because it feels like the…
- Imperfect Marketing
Where Are Your Best Clients Actually Making Buying Decisions?
Send us Fan Mail Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be…
- Imperfect Marketing
Why Your Messaging Isn't Working (And It's Probably Not the Words)
Send us Fan Mail Have you ever felt like people just don't "get" what your business does? You tweak your website. Rewrite your copy. Experiment with AI. Yet…
- Imperfect Marketing
Clips Are the Content | The Mindset Shift Every Podcaster Needs
Send us Fan Mail For years, podcasters have treated clips as marketing. Record the episode. Pull out a few highlights. Share them on social media. Hope people…
- Imperfect Marketing
Why Clarity Is What Your Marketing Has Been Missing
Send us Fan Mail What if your biggest marketing challenge isn't your strategy, your website, or even your content? What if it's a lack of clarity? In this…
- Imperfect Marketing
How to Book More Meetings With Cold Email in 2026
Send us Fan Mail Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business? In this episode of Imperfect…
- Imperfect Marketing
How to Hear More Yeses Using the Science of Persuasion
Send us Fan Mail Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght Have you ever presented a great idea, made a compelling…
- Imperfect Marketing
The Email You're Not Sending Is Costing You Money
Send us Fan Mail Most business owners know email marketing matters. So why are so many still avoiding it? In this episode of Imperfect Marketing, Kendra shares…
- Imperfect Marketing
Why Soft Skills Are Your Biggest Asset in an AI World
Send us Fan Mail What happens when AI starts doing the work humans used to spend hours on every week? According to longtime tech innovator Scott Abbott, the…
- Imperfect Marketing
Can an AI Receptionist Actually Build Customer Trust?
Send us Fan Mail Are missed phone calls quietly costing your business customers and trust? In this episode of Imperfect Marketing, Kendra sits down with…
- Imperfect Marketing
Why Word of Mouth Referrals Aren't Enough Anymore
Send us Fan Mail What are you actually known for… and is it helping or hurting your business? Are you trying to do too many things—and confusing your audience…
- Imperfect Marketing
Why I Stopped Sending Pretty Emails (And You Should Too)
Send us Fan Mail Are your “beautiful” emails actually hurting your results? When was the last time you replied to a perfectly designed newsletter? What if the…
- Imperfect Marketing
Why Do Productivity Hacks Work for Men but Not Women?
Send us Fan Mail Are you forcing productivity… when your body is asking for something different? What if your “inconsistent” energy is actually your biggest…
- Imperfect Marketing
Marketing Is Community (And Community Is Marketing)
Send us Fan Mail Are you trying to grow your business… but feel like no one is paying attention? Do you think you need a big audience before you can build real…
- Imperfect Marketing
SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers
Send us Fan Mail Are you still relying on Google alone to get found? Wondering why your website traffic is shifting—but your leads aren’t? Or why your…
- Imperfect Marketing
AI Tools I Actually Use and the Ones I Dropped
Send us Fan Mail In this episode of Imperfect Marketing, I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond…
- Imperfect Marketing
Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how…
- Imperfect Marketing
5 Human Skills That Make You Irreplaceable in the AI Era
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way…
- Imperfect Marketing
The Science of Getting People to Say Yes (Ethically)
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion…
- Imperfect Marketing
When to Turn OFF the AI (And Trust Yourself Instead)
Send us Fan Mail In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can…
- Imperfect Marketing
Is AI Killing SEO? What Small Businesses Need to Know Now
Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing…
- Imperfect Marketing
Are You Marketing to the Wrong People? How to Find Your Moose
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the…
- Imperfect Marketing
Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are…
- Imperfect Marketing
How a Weekend Book Became My Best Marketing Asset
Send us Fan Mail In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and…
- Imperfect Marketing
What Does It Really Cost to Self-Publish a Quality Book?
Send us Fan Mail In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more…
- Imperfect Marketing
330: How Do You Build Visibility When You Hate Being on Camera?
Send us Fan Mail In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical…
- Imperfect Marketing
329: How Do You Turn Podcast Listeners Into Paying Clients?
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We…
- Imperfect Marketing
328: Why Pick Just One? Lessons from the Classroom on Integrated Marketing
Send us Fan Mail In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications…
- Imperfect Marketing
327: How Much Should Small Businesses Spend on Marketing?
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business…
- Imperfect Marketing
326: How to Balance Marketing Tech and Authenticity
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing…
- Imperfect Marketing
AI Work Slop And How To Stop It
Send us Fan Mail Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save Ever get an email, doc, or deck from someone and instantly think, “This is……
- Imperfect Marketing
My Word of the Year for 2026 is No
Send us Fan Mail In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word…
- Imperfect Marketing
Stop Tracking These Marketing Metrics (They're Costing You Money!)
Send us Fan Mail Why Vanity Metrics Are So Tempting Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains…
- Imperfect Marketing
Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore…
- Imperfect Marketing
How Is AI Changing Local SEO and Google Maps Rankings?
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping…
- Imperfect Marketing
Why Your Social Posts Aren't Filling Your Events (And What Actually Will)
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually…
- Imperfect Marketing
What's the Secret to Sustainable Growth Without Burnout?
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate…
- Imperfect Marketing
What's the Secret to Using AI Without Getting Overwhelmed?
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Nathalie Doremieux, co-founder of a family-run tech and e-learning…
- Imperfect Marketing
How Can AI Scale Innovation 10x Faster in Your Business?
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Amir Elion, founder of Think Big Leaders and a global expert on…
- Imperfect Marketing
You Can't AI Your Way Out of Not Knowing Your Audience
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial…
- Imperfect Marketing
What Marketing Foundation Do You Need Before You Launch?
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse…
- Imperfect Marketing
How Do You Turn Podcast Visibility Into Profit?
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than…
- Imperfect Marketing
313: Stop Using AI Wrong: Strategy First, Then Technology
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between…
- Imperfect Marketing
312: Why You Don't Need More Leads (Do This Instead)
Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of…
- Imperfect Marketing
Why Podcast Ads Work Better Than Facebook & Google Ads
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast…
- Imperfect Marketing
How to Build a Lean Marketing Team That Actually Works
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the…
- Imperfect Marketing
Why You Should Email 3x Per Week (Email Expert Shares)
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the…
- Imperfect Marketing
308: From 2 Days to 20 Minutes: My AI Presentation Workflow That Actually Works
Send us Fan Mail In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools…
- Imperfect Marketing
"Why 'When' Converts Better Than 'If' in Marketing
Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic…