Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
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In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.
Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn’t about polished logos or clever gimmicks — it’s about clarity, authenticity, and alignment.
We dive into:
The Turning Point: From Invisible to Impactful
Why being “corporate…
The skinny
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