327: How Much Should Small Businesses Spend on Marketing?
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In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever).
Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustainably. We discuss:
The Truth About “You Have to Spend Money to Make Money”
Why entrepreneurs often…
The skinny
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