Why Podcast Ads Work Better Than Facebook & Google Ads
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In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.
Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss:
The Evolution of Podcast Advertising
How podcast ads connect to traditional marketing like package inserts
Why host-read endorsements deliver stronger trust and engagement
The rise of podcasts as a core channel for brands seeking diversification
Demystifying…
The skinny
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