Clips Are the Content | The Mindset Shift Every Podcaster Needs
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For years, podcasters have treated clips as marketing.
Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation.
But what if that's no longer how audiences consume content?
In this episode of Imperfect Marketing, Kendra shares a story that completely changed her perspective on podcasting and content creation. After hearing a fellow podcast host describe being recognized for his clips rather than his actual podcast episodes, Kendra realized something important: for many people, the clip is the show…
The skinny
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