Stop Tracking These Marketing Metrics (They're Costing You Money!)
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Why Vanity Metrics Are So Tempting
Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don’t connect to business outcomes.
The Metrics That Actually Matter
Kendra presses on what marketers should track instead. Anthony breaks it down by funnel stage and business model:
For B2B and lead-gen teams:
Lead volume and lead quality
Conversion behavior after the click (time on site, page depth, engagement paths)
Feeding…
The skinny
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