What Is Behavioral Email Automation and Does It Work?
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What if your email marketing could respond to what a prospect is actually doing instead of sending everyone the same sequence?
How do you use AI to personalize outreach at scale without making your emails sound like they were written by AI?
And what signals can tell you when a prospect may actually need what you offer?
In this episode of Imperfect Marketing, Kendra Corman talks with Austin Reed about behavioral email automation and how businesses can use AI, data, and customer behavior to create more relevant outreach.
Austin explains why effective personalization goes far…
The skinny
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