You Can't AI Your Way Out of Not Knowing Your Audience
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In this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that shortcut leads to bland, ineffective content and what to do instead.
The Problem with Skipping the Basics
Many marketers use AI to generate content without doing the essential groundwork of…
The skinny
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