The Science of Getting People to Say Yes (Ethically)
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In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication.
Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on ethical influence.
We discuss:
How People Actually Make Decisions
Why most decisions happen subconsciously
The difference between intuitive thinking and logical…
The skinny
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