"Why 'When' Converts Better Than 'If' in Marketing
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In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others.
Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss:
Understanding NLP and Its Power in Communication
What NLP really is (and what it…
The skinny
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