How Do You Find Out What Your Customers Really Buy?
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Are you marketing what you want to sell, or what your customers actually value?
In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how listening more closely to their customers transformed their offers, messaging, and membership experience.
Jillian and Jordan originally focused their marketing on teaching calligraphy techniques, providing worksheets, and helping students improve their skills. Over time, customer surveys, community conversations, and Zoom calls revealed something much…
The skinny
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