Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
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In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure).
Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls. Together, we explore how to move from chasing leads to building meaningful, problem-solving conversations.
Here’s what we cover:
From Leads to “Best Fit” Clients
Why all leads are not worth your time
The…
The skinny
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