How to Hear More Yeses Using the Science of Persuasion
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Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght
Have you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?
Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?
In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght to explore the science behind how people actually make decisions and why understanding that process can dramatically improve your communication, marketing…
The skinny
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