Is PR the Same as Marketing? Here's the Real Difference
Send us Fan Mail
PR and marketing may work together, but they are not the same thing.
In this episode of Imperfect Marketing, Kendra Corman talks with PR expert Lauren Cockerell about what public relations actually does for a business, how it differs from marketing, and why getting media attention takes much more than sending out a press release. Lauren describes PR as a function of reputation, while marketing is more directly connected to sales and measurable ROI.
They also dig into one of the most important questions in PR: Who cares? Lauren explains how businesses can determine whether a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.