329: How Do You Turn Podcast Listeners Into Paying Clients?
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In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.
We cover:
Why Imperfection Builds Trust
How over-editing hurts connection
Why pauses, breaths, and authenticity matter
The danger of sounding “too polished”
Podcasting for Business (Not Just Downloads)
Why podcasts should support your core business
How podcasting turns listeners into leads
Why sponsorships aren’t the…
The skinny
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