328: Why Pick Just One? Lessons from the Classroom on Integrated Marketing
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In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together.
Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix.
The Classroom Experiment That Changed the Conversation
Students were asked to defend one of three fundraising…
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