312: Why You Don't Need More Leads (Do This Instead)
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In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution.
We explore:
The Burnout of Always Chasing
Why relentless networking can drain your time and energy
The hidden costs of depending on a salesperson to replicate your passion
How inconsistent follow-up causes…
The skinny
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