Shows / Content, Briefly
Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Episodes
Content, BrieflyAdam McQueen on Diversified Content and New Possibilities
In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from…
Content, BrieflySean Blanda on what it means to "Own Your Platform" in 2025
In this episode of Content, Briefly, Jimmy Daly talks with Sean Blanda about what it means to truly “own your platform” in today’s shifting content world. Sean…
Content, BrieflyJosh Spilker on the 10x Content Engineer
In this episode of Content, Briefly, Jimmy Daly chats with Josh Spilker, content and SEO lead at AirOps, about how AI is transforming content workflows. Josh…
Content, BrieflyIs There a Difference Between Distribution and Repurposing in Zero-Click World?
In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI…
Content, BrieflyTom Rudnai on How to Maximize and Measure Revenue Impact
In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of…
Content, BrieflyWhat is The Future of Content Marketing?
In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the…
Content, BrieflyDeedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them?
In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code…
Content, BrieflyHow to Become More Senior/Strategic
In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how…
Content, BrieflyTom Rudnai on Why Revenue Impact is More Important Than Ever
In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a…
Content, BrieflyThe Changing Content Skillset
In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from…
Content, BrieflyThe Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep
In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS…
Content, BrieflyMariela Azcuy on PR, Content and Earned Media
In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares…
Content, BrieflyCarly Baker on Running Hubspot's Podcast and YouTube Network
In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a…
Content, BrieflyDan Levy on Storytelling and Positioning
In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a…
Content, BrieflyWinona Rajamohan on Being a One-Person Content, Brand and PR Team
In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog…
Content, BrieflyClose: Chelsea Castle on Meeting Your Readers Where They Are
In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to…
Content, BrieflyThe Writing Company: Michaela Cavallaro on Great Client Relationships
In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from…
Content, BrieflyEditorNinja: John Doherty on the Business of Content
In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his…
Content, BrieflyCharlie Rhomberg on AI-native writing
In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from…
Content, BrieflyFlying Cat: Maeva Cifuentes on Localization and GEO
In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat…
Content, BrieflyAtlassian: Ashley Faus on human-centered marketing in the age of AI
In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at…
Content, BrieflyJolly SEO: Greg Heilers on why links still matters
In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of…
Content, Briefly2025 content predictions (and thank YOU)
In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things…
Content, BrieflyMicrosoft: Heike Young on career growth and creative fulfillment
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the…
Content, BrieflyKlaviyo: Tracey Wallace on pre- vs. post-IPO content
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s…
Content, BrieflyDock: Eric Doty's 2025 content plans
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content…
Content, BrieflyEquals: Matt Hodges on keeping content simple
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack…
Content, BrieflyZapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content…
Content, BrieflyCalendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)
In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG…
Content, BrieflyClari: Michael Lowe on category creation
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the…
Content, BrieflyApollo.io: Robyn Showers on content differentiation
In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a…
Content, BrieflyShelf: Hila Bouzaglou is solving the subject matter expertise problem
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain)…
Content, BrieflyAttentive: Kasey Hickey on ruthless prioritization
In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product…
Content, BrieflyThe Content Studio: Tommy Walker on "The State of (Dis)Content"
In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights…
Content, BrieflyAnnouncing the new & improved Superpath Pro
Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off. ************************ In this episode of Content…
Content, BrieflyFirst Round Review: Jessi Craige Shikman on 10 years of excellence
In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates…
Content, BrieflyBuffer: Hailley Griffis on the intersection of comms and content
In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and…
Content, BrieflySoftr: Jakub Rudnik on how to market a product with infinite use cases
In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many…
Content, BrieflyRedpoint Content: Becky Lawlor on original research done right
Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content…
Content, BrieflyFreshpaint: Ray Mina on the role of content in highly regulated industries
In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of…
Content, BrieflyFordham University School of Law: Kisha Velazquez on a startup vs an academic setting
In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into…
Content, BrieflyContent Sparring: Erica Schneider is charting her own path
In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the…
Content, BrieflySiege Media: Ross Hudgens' strategy for sustainable, healthy growth
In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing…
Content, BrieflyWorkweek: Ben Bradbury on repurposing content for maximum impact (rerun)
In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach…
Content, BrieflyZapier: Lane Scott Jones on proving a 454% content ROI (rerun)
In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative…
Content, BrieflyJuro: Tom Bangay on building customer personas and creating content for their target market
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its…
Content, BrieflyMint Studios: Araminta Robertson on measuring content marketing ROI
In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down…
Content, BrieflyClickUp: Amrita Mathur on turning freemium users into paying customers.
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium…
Content, BrieflyJohn Collins (Part 2): 2024 trends and the new content playbook
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS…
Content, BrieflyJohn Collins (Part 1): Intercom, Ramp and falling in love with the customer
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he…
Content, BrieflyPaddle: CMO Andrew Davies explains how execs think about content
In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth…
Content, BrieflyStratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and…
Content, BrieflyAhrefs: Ryan Law on generative AI, events, and scratching the creator itch
In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to…
Content, BrieflySlack: Sara Yin on navigating content marketing in a tech giant’s world.
In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies…
Content, BrieflyBentoBox: Hannah Geise on checking every content box
In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant…
Content, BrieflyWistia: Sam Balter on video content marketing strategies for brand building
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building…
Content, BrieflySome Good Content: John Bonini on building a great content brand
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand…
Content, BrieflyTen Speed: Ryan Sargent's system for content at scale
In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content…
Content, BrieflyAn inside look at Ross Simmonds' new book: Create Once, Distribute Forever
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution…
Content, BrieflyDock: Eric Doty on automation, learning new skills, and LinkedIn superstardom
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as…