John Collins (Part 2): 2024 trends and the new content playbook
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
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Timestamps:
00:00 Intro01:22 Who is John Collins?
02:35 Lessons from Intercom's content marketing trials.
05:52 Insights on structuring and scaling content teams.
09:07 Evolving strategies in content marketing and SEO.
12:46 Shifting focus in content marketing strategies.
15:40 The future of content…
The skinny
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