Shows / Content, Briefly
Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Episodes
- Content, Briefly
Rand Fishkin on Zero Click Marketing
Alex and Jimmy welcome Rand Fishkin to the pod, both as hosts and longtime fans. Rand (of Moz and SparkToro and general content marketing fame) released a book…
- Content, Briefly
"I'm not like other newsletters." Prove it.
Alex thinks most newsletters are longer than they need to be. Rachel, Chloe, and Ruth disagree. What are newsletters doing these days? Are they a task to be…
- Content, Briefly
How to succeed on a 100+ person marketing team
Are larger teams more risk tolerant? Is narrative more important than numbers? Does leveraging marketing skills internally get you ahead? Jimmy reports his…
- Content, Briefly
A new job? In 5 weeks? In this economy?!
Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an…
- Content, Briefly
Workslopppppppp
Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us. What do we do when we come…
- Content, Briefly
Does great writing require great suffering?
Superpath founder emeritus Jimmy Daly joins us to talk about his recent article, “The hardest part about content hasn’t gotten any easier.” Jimmy admits that…
- Content, Briefly
The common pitfalls of LinkedIn ghostwriting (and how to overcome them)
My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it…
- Content, Briefly
CEO Tyler Denk wants beehiiv to be Shopify, not Amazon
Tyler Denk was the second employee at Morning Brew, and his innovations there allowed one business newsletter to become a media juggernaut. That experience led…
- Content, Briefly
So the career you built doesn't exist anymore...
Kevan Lee and Shannon Deep are cofounders of Bonfire, a traditional brand marketing agency that hosts not-so-traditional creative retreats. They make it their…
- Content, Briefly
Think Like a Broadcaster with Ronnie Higgins
Ronnie and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in his recent piece, What if…
- Content, Briefly
Should you build your own productivity tool?
There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once…
- Content, Briefly
Can you actually get your company posting?
Jimmy wrote an article about how to operationalize people following people. In this episode we chat about the employee advocacy program he’s building at Miro…
- Content, Briefly
Writers in a video-first world?
Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether…
- Content, Briefly
Superpath Q2 2026 Quarterly Update and AMA
This is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in…
- Content, Briefly
Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan
Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to…
- Content, Briefly
We Are Worth More Than Our .md Files
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!. Katie Parrott called Claude skills the new…
- Content, Briefly
Brand mentions, backlinks, and AI search with Gordon Meagher
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his…
- Content, Briefly
Content Marketing from a Blank Canvas
If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe…
- Content, Briefly
Be the one who actually cares about content
An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether…
- Content, Briefly
Content Marketing Isn’t Just for Robots, with Ryan Sargent
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing…
- Content, Briefly
Jimmy’s Three Glorious Months in Product Marketing
In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer. Jimmy got three months as a…
- Content, Briefly
Your Employees Are Your AI Search Strategy with Kaleigh Moore
In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, Your Employees Are Untapped AI Search Potential. The company blog sits at the…
- Content, Briefly
Two Community Builders Compare Notes with Milly Tamati
Alex sits down with Milly Tamati, founder of Generalist World, to talk about community building. Less about content, more about building community (with a…
- Content, Briefly
Treat Social Like an Actual Content Channel (Because It Is), with Deedi Brown
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing…
- Content, Briefly
The Budget Mistake Everyone's Making with GEO with Jeremy Moser
This episode is an interview with Jeremy Moser, co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing…
- Content, Briefly
3 Things AI Has Changed About Content Marketing That Aren't Going Back
In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back. Eric's organic traffic is a…
- Content, Briefly
Give your content a (different) job with Ronnie Higgins
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing…
Content, BrieflyHow Every Builds Content as an AI-Native Company with Katie Parrott
In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks…
Content, BrieflyChasing Shiny Objects
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the…
Content, BrieflyWhy Most Content Marketing Reporting Is a Waste of Time
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time —…
Content, BrieflyWhere to Find the Best Content Ideas
In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come…
Content, BrieflySuperpath Q1 2026 Quarterly Update and AMA
In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community…
Content, BrieflyThe Art of Content: Did We Lose the Plot with Blogs?
In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective…
Content, BrieflyThe Storytelling Title Boom
In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall…
Content, BrieflyAI SEO with Gauge's Caelean Barnes
In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear…
Content, BrieflyHow to collect synthetic feedback (+ more Claude tips)
In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share…
Content, BrieflyThe Freelancer Niche Explosion
In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how…
Content, BrieflyIs Content Theater a Good Strategy?
In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape…
Content, BrieflyThe Invisible Work of Content Marketing
In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit…
Content, Briefly2026 Content Predictions
In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their…
Content, BrieflyThe 7—no, 8!—Skills Content Marketers Need to Thrive
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting…
Content, BrieflyThe Best Thing You Can Do for Your Career
In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest…
Content, Briefly2026 Content Planning with Ten Speed's Nate Turner
In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is…
Content, BrieflyThe Future of Superpath with CEO Alex Hilleary
In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years…
Content, BrieflyBuilding Bridges in the Org Without Drowning in the Process
In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal…
Content, BrieflyAre Podcasts Required for B2B?
In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how…
Content, BrieflyRachel Bicha on the Four Types of Content We Aren't Using Enough
In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a…
Content, BrieflyWho Needs a Content Strategy!?
In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content…
Content, BrieflyThe emerging importance of AEO with Conductor's Lindsay Boyajian Hagan
In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the…
Content, BrieflyBecky Lawlor on What B2B Buyers *Actually* Care About
In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B…
Content, BrieflyContent attribution in 2025: Kinda, sorta, maybe
In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content…
Content, BrieflyHow Much is Enough? Productivity in the AI Era
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has…
Content, BrieflyTalk Me Out of Moving to Substack
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms…
Content, BrieflyThe Only Marketing Plan That’s Guaranteed to Work
In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the…
Content, BrieflyAre Employees Your Next Distribution Channel?
In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B…
Content, BrieflyContent Roles of the Future
In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define…
Content, BrieflyPeople Ops VP Tia Fomenoff on Why Job Hunting is so Hard Right Now
In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people…
Content, BrieflyHow Content Marketers are Actually Using AI
In this episode of Content, Briefly, Jimmy and Eric explore non-writing AI use cases for content marketers. They discuss how AI boosts efficiency through tools…
Content, BrieflyAmanda Milligan on the Pressing Importance of Brand
In this episode of Content, Briefly, Jimmy Daly talks with Amanda Milligan, a content, SEO, and brand expert with 14 years of agency and marketing experience…
Content, BrieflyYou Are Not a Content Marketer
In this episode of Content, Briefly, Jimmy and Eric explore how AI is transforming the role of content marketers. They discuss why “you are not a content…