Why Most Content Marketing Reporting Is a Waste of Time
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.
This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.
Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers…
The skinny
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