Chasing Shiny Objects
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?
The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.
From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into…
The skinny
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