3 Things AI Has Changed About Content Marketing That Aren't Going Back
In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.
Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content marketing is right now. Jimmy, Eric, and Chloe riff on Jimmy's recent Superpath post about three shifts that aren't reversing: writing as a less commercially viable skill, a marketing skillset that now includes things marketers were never asked to do, and reputation as your most durable career asset…
The skinny
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