
Talk Me Out of Moving to Substack
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?
They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams can balance discoverability, brand affinity, and speed of publishing.
This conversation is both a…
The skinny
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