How to collect synthetic feedback (+ more Claude tips)
In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing.
They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer).
The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic.
They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial…
The skinny
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