AI SEO with Gauge's Caelean Barnes
In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search.
They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change.
Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over…
The skinny
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