The Budget Mistake Everyone's Making with GEO with Jeremy Moser
This episode is an interview with Jeremy Moser, co-founder of uSERP.
Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads against their entire SEO pipeline and making budget decisions based on a comparison that doesn't hold up. About 36% of uSERP's own leads self-report as coming from AI search, and even that number is murky once you factor in all the other touchpoints along the way. This one gets into where that logic breaks down, why cutting SEO to fund GEO tends to backfire when training data refreshes, and…
The skinny
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