The common pitfalls of LinkedIn ghostwriting (and how to overcome them)
My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.
Luckily for us, Ruth and Rachel feel differently.
Still, for most folks, there are a number of common challenges that pop up:
Execs want to see results quickly
It’s tough to develop a process that yields recurring interesting insights
The ever changing whims of the algorithm is tough to communicate
In this conversation, Ruth, Rachel and I go deep on just how complex and nuanced the ghost writing relationship needs to be, how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.