Your Employees Are Your AI Search Strategy with Kaleigh Moore
In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, Your Employees Are Untapped AI Search Potential.
The company blog sits at the bottom of the LLM trust hierarchy. Third-party mentions sit at the top. Most B2B teams are still pouring budget into the layer LLMs trust least. Kaleigh Moore, a former Forbes journalist who now works full-time on AI search strategy, has a framework for fixing it called the Source Signal Stack. She makes the case that employee subject matter experts on LinkedIn are the most overlooked AEO move available, and that employee advocacy and…
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