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Treat Social Like an Actual Content Channel (Because It Is), with Deedi Brown

This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.

Today’s guest is Deedi Brown talking about her recent post, Your Social Media Person Belongs on the Content Team.

Deedi Brown, Head of Content at Bubble, runs a team that includes social media, video, editorial, and product enablement. She also hasn't checked her blog traffic in months. Her argument is simple: social media is a content…

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