Where to Find the Best Content Ideas
In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?
Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it…
The skinny
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