Rand Fishkin on Zero Click Marketing
Alex and Jimmy welcome Rand Fishkin to the pod, both as hosts and longtime fans.
Rand (of Moz and SparkToro and general content marketing fame) released a book with his cofounder (and previous Content Briefly guest) Amanda Natividad this week.
You already know what this is about — Zero Click Marketing.
You can get a copy of your own book here.
The skinny
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