Workweek: Ben Bradbury on repurposing content for maximum impact (rerun)
In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more.
This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.
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Timestamps:
00:00 Intro
02:40 Who is Ben Bradbury?
03:01 Ben’s background.
05:43 How does Workweek work?
09:04 Talent-first approach of Workweek.
11:59 Is it easier to…
The skinny
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