Klaviyo: Tracey Wallace on pre- vs. post-IPO content

Content, Briefly · Dec 10, 2024 · 29m · transcript

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.

This episode is brought to you by our friends at Shuffl (https://shuffll.com/).

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Timestamps:

00:00 Intro

03:48 Who is Tracey Wallace?

04:12 Tracey’s background.

06:50 Contentment newsletter.

08:37 What is working in content marketing?

11:41 The rising of events and in-person stuff.

13:07 Klaviyo launching an IPO.

15:12 What’s changing at Klaviyo?

19:13…