Juro: Tom Bangay on building customer personas and creating content for their target market
In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.
This episode is brought to you by our friends at Minuttia.
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Timestamps:
00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target customers and use cases.06:43 Academic background vs hands-on experience as a marketer.08:27 The challenge of…
The skinny
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