Shelf: Hila Bouzaglou is solving the subject matter expertise problem
In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.
This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).
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Timestamps:
00:00 Intro
02:44 Who is Hila Bouzaglou?
03:26 Hila’s background.
05:35 The origins of Shelf.
06:44 Solving the challenge of subject matter expertise.
09:35 The customer lifecycle at Shelf.
12:44 Building subject matter…
The skinny
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