Wistia: Sam Balter on video content marketing strategies for brand building
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.
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Timestamps:
00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has changed post-pandemic. 13:09 How customer expectations have influenced video marketing.17:23 Video…
The skinny
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