Clari: Michael Lowe on category creation
In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more.
This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/).
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Timestamps:
00:00 Intro
03:46 Who is Michael Lowe?
04:25 Michael’s background.
05:22 What is Clari?
08:29 How did they evaluate the idea of category creation?
10:27 Price point at…
The skinny
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