An inside look at Ross Simmonds' new book: Create Once, Distribute Forever

Content, Briefly · Apr 15, 2024 · 33m · transcript

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

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Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book.

02:45 Why did Ross write a book now?

04:17 Focused on story distribution.

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities.

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing…