ClickUp: Amrita Mathur on turning freemium users into paying customers.
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.
This episode is brought to you by our friends at Animalz.
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Timestamps:
00:00 Intro
01:53 Who is Amrita Mathur?
05:59 Figuring out who’s who inside a large ‘freemium’ leads pool.
07:30 Prioritizing marketing efforts into three buckets.
12:19 Challenge in…
The skinny
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